If you have even a passing interest in marketing yourself or your product on the internet, you need to know who Seth Godin is, and you need to understand his message.

A good introduction can be found in a speech he gave at Google last month titled ‘All Marketers are Liars.’ It’s a forty minute video and well worth watching.

Should the speech hold your attention, consider following it up with his many published books, blog, and latest online venture Squidoo.