This post is more than a little off-topic, and probably of no interest to anyone looking for the latest info on PageFour, but if you have any sort of passion or passing fancy for fashion jewellery, please read on.

I’m taking the opportunity to shamelessly plug the brother’s business. Malene and Bob have been selling fashion jewellery (retail and wholesale) for about 7 years now, and have just gone live with their first web-site.

In the interest of maintaining family harmony, and hoping that the Google robots will do their job and follow the trail to its final destination, I’m providing them with their first link.

Their website can be found at www.nirvanawholesale.com.

The site comes on the back of a successful eBay business, and many emails from satisfied customers along the lines of: ‘If only you had a website, I’d get a second mortgage and buy everything.Today!‘

It’s only a day or two old, and a first attempt on their part to capitalise on the exposure gained through eBay. So, without further rambling, check out out their Online Catalogue with its extensive range of Fashion Jewellery (you won’t find this stuff on the High Street), Baltic Amber (the real deal, and not a perfectly preserved mosquito in sight), Sterling Silver, and Watches.

The bulk of their customers come from the UK and North America, though I hear tell there’s a short, balding guy with an unusual first name living somewhere in the wilds of Romania who has a fondness for pendants of Celtic design. He keeps asking about discounts and the possible lack of postage costs if he flies over and collects in person.

Their long term plan is to become the Tesco’s of small jewelers - which translates as high volume, low price. And who am I to argue? - I know as much about jewellery as I do about quantum mechanics and string theory.